What if business owners could actually understand their numbers without needing an accounting degree? That thought stuck with us back in late 2019, and honestly, it still drives everything we do today.
We've been around since early 2020. Started small in Rockhampton — just a couple of analysts tired of seeing good businesses struggle because their financial reports looked like hieroglyphics.
Most business owners we met could run circles around us when it came to their craft. But hand them a balance sheet? Different story. And that didn't sit right with us.
So we built pulsewavecore around one core idea: financial analysis should clarify decisions, not complicate them. We're not here to impress anyone with jargon. We translate the numbers into something you can actually use on a Tuesday afternoon when you're deciding whether to expand or hold steady.
Every business tells a different story through their numbers. We just help you read yours more clearly.
We spend time understanding what you're actually trying to achieve. A retail shop in Rockhampton faces different pressures than a logistics company in Brisbane. Your analysis needs to reflect that reality, not some textbook scenario.
When we deliver analysis, you won't need a finance dictionary nearby. We explain what the trends mean for your specific situation. If your cash flow is tightening, we'll show you why and what options you might consider — no cryptic charts without context.
Financial decisions don't happen in a vacuum. Markets shift, suppliers change terms, opportunities pop up. We stay available for follow-up questions because half the value comes from those "wait, what about this" conversations that happen after the initial review.
We're a small team based in Central Queensland. Between us, we've worked with everyone from family restaurants to regional manufacturers. What keeps us going? Seeing business owners gain confidence in their financial decisions.
Lead Financial Analyst
Started in corporate finance but found her groove working with smaller businesses. Sienna has this knack for spotting patterns in cash flow data that most people miss. Outside of work, she's usually at a farmer's market or attempting to grow vegetables that actually survive summer.
Data Strategy Consultant
Meredith came from retail management before switching to financial analysis. That background gives her a unique perspective — she remembers what it's like trying to make quick decisions with incomplete information. She specializes in helping businesses set up systems that give them the right data at the right time.
Want to talk about your financial analysis needs? We're happy to explain how we might be able to help.
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