What Are Tracking Technologies?

We use small data files on pulsewavecore.com to remember your settings and understand how you interact with our financial analysis tools. Think of them as digital notepads that help us make your next visit smoother.

These files sit in your browser and store bits of information—like which reports you've viewed or whether you prefer the dashboard in list or grid view. Some disappear when you close your browser. Others stick around longer to remember your choices next time.

Most websites use these same techniques. We're just being upfront about it.

Types of Tracking We Use

What Essential Tracking Does

These are the ones we can't turn off without breaking basic functionality:

• Session management: Keeps you logged in as you move between pages
• Security tokens: Protects against unauthorized access to your financial data
• Load balancing: Routes your requests to the right server
• Form submissions: Remembers what you typed if something goes wrong

These expire when you close your browser or after 24 hours, whichever comes first.

How Functional Tracking Helps

When you adjust settings or customize your dashboard, we save those choices. Next time you visit, everything appears the way you left it. This includes:

• Report viewing preferences (charts vs. tables)
• Dashboard layout customization
• Notification settings
• Language and regional preferences

These typically last 12 months. You can clear them anytime through your browser.

Performance Tracking Details

We watch how people use the site—not who they are, but what they do. This shows us patterns like:

• Which analysis tools get opened most often
• Where people spend time reading vs. quickly scanning
• What search terms bring visitors to specific resources
• Which devices and browsers work best (or worst) with our platform

This data gets anonymized. We see aggregated patterns, not individual behavior.

Marketing Tracking Purpose

These track whether our content actually reaches the right audience. For instance, if someone clicks on our cash flow analysis article, we might show them related resources about financial forecasting.

We also use this data to understand which marketing channels bring us qualified visitors—people who genuinely need business financial analysis, not random traffic.

Managing Your Browser Settings

You control what tracking happens. Most browsers let you block or delete these files entirely. Just know that blocking essential ones will break site functionality.

Within these menus, you can block all tracking, allow only specific sites, or clear existing data. Changes take effect immediately.

How Long We Keep This Data

Different tracking serves different purposes, so retention varies:

• Session data: Deleted when you close your browser
• Preference settings: Stored for 12 months, renewable with each visit
• Analytics data: Kept for 26 months in aggregated form
• Marketing tracking: Retained for 13 months, then automatically deleted

You can request deletion of your specific data anytime by contacting us at info@pulsewavecore.com. We'll process removal requests within 5 business days.

Third-Party Services

Some tracking comes from external services we integrate with:

• Analytics platforms: Help us understand site usage patterns
• Payment processors: Handle secure transactions when you purchase services
• Communication tools: Power our contact forms and email system

These services have their own privacy policies. We've vetted them for compliance with Australian data protection standards, but they operate independently.

We don't share your financial information with marketing or analytics platforms. Only aggregated, anonymized usage data leaves our servers.

Your Rights and Control

Australian privacy law gives you specific rights regarding your data:

• Access what tracking data we've collected about your visits
• Request deletion of non-essential tracking
• Opt out of marketing and analytics tracking entirely
• Export your preference settings and stored data
• Lodge complaints with the Office of the Australian Information Commissioner

To exercise these rights, email info@pulsewavecore.com with your request. We'll respond within 7 business days with next steps.